There’s a saying in our profession: “facts tell, and stories sell”. We can share facts and figures about our business until we’re blue in the face, but something magical happens when people emotionally connect to our stories, and experiences.
I believe that it’s really important that you take time to work with your team on developing their “personal business story”. Your story about how you found the business and what it is doing for you, is something you can share at meetings, events, your business launch events, and on calls.
Here is a good format to help you create your story:
1)) Who are you? (Share your background, a little about you, what you do)
2) Why you were looking for opportunity?
3) How did you find your business? Why did you join?
4) What results have you seen/ hope to see?
5) What has excited you the most?
Save the best for last! What are you the most excited about accomplishing? Or if you’ve been in the business, what are your most exciting achievements? Make it meaningful—what will this business do for your family? Here’s an example of a business story:
“I was a teacher by trade, looking for extra income as my job stability was really suffering from the economy. My friend Kris introduced me to the business. What initially attracted me was the ability to supplement my income in part time hours, around the needs of my family and classroom. In very part time hours I have been able to supplement my teaching income. And with my growing business, I’m on track to match my teaching income by the end of the year. This business is providing me the security that our family needs, without having to worry about budget cuts.”
When prospects hear you share your story with conviction that will be what moves them to want to learn more, and find out how it can change their life too. Make sure you smile, exude energy and excitement, and don’t use wimpy words like “I hope” or “I wish”. Use strong statements like “with this business we are planning to….” I highly recommend working on your story as you begin making your calls to people on your list. Send it to your sponsor to review. Practice. Then you’ll be ready to roll.
Package your story today–and practice it with your significant other, spouse, or sponsor! Then “Share” this with a rock star on your team and have them do the same! Rock on, rock stars! XO
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